The Problem:
McDonald's sales were in a decline and they wanted product-focused commercial to boost sales of their one-and-only Egg McMuffin.
The Solution:
We saw a one-and-only opportunity to have a larger impact on sales and the McDonald's brand. So instead of a hard product sell, we convinced McDonald's to invest in an emotionally-based story.
The Results:
The commercial went beyond boosting Egg McMuffin sales, increasing sales across the breakfast menu.
