We give the fans the opportunity to contribute to making McDonald’s history themselves and be celebrated – with their very own Burger, a burger that the fans create online and that will be available in all McDonald’s restaurants throughout Germany.
The fans get creative online and put together their own burgers, choosing from more than 70 different ingredients. They publish their creations, giving them individual names, and enter them into the competition for the most votes.
In order to promote their burger creations, the burger inventors create their own online campaign with customized commercials, profile pictures and banners.
The burger inventors publish their ad campaigns on the social Web and collect votes for their burgers on Facebook, Twitter and the VZ-Networks.