- The sparrow population in Mumbai has decreased mainly due to urbanization and electromagnetic waves from mobile phones.
McDonalds India aims to educate children on the effect of the decreasing sparrow population and ways to help get them back.
The book is an instruction manual encouraging children to reuse the special edition happy meal box to build a home for sparrows.
- CreditsClient: McDonald'sAgency: Leo Burnett, MumbaiNational Creative Director: K.V Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Vikram PandeyCreative Director-Design: Payal Juthani
Designer: Nadine PereiraIllustrators: Payal Juthani / Nadine PereiraArt Director: Brijesh Parmar
Copywriter: Vikram PandeyAnimator: Krishna Kedar