McDonald's Chicken Shake



Final keyvisual
Print Close ups
Earlier poster trials with different objects and colors
Just a regular guy we've found on Tokyo streets.
Invisible Man has a reason to wear this fancy suit: his transparent stomach is literally stuffed with tasty Chicken Shakes.
Reject on X-Factor, Mr. UpsideDownHeadMan finally found his way on TV screens.
Space Lady has never experienced shortage of spices – they're always floating at hand's reach thanks to zero-gravity.
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This guy is well-known as a master of deadly martial art – hipster kung fu. Rumors say his best student was PSY, until he went nuts in a "horse incident".
This panda disguises itself as a human – otherwise they won't let it enter McDonald's family restaurants. But basically it's a panda inside a human inside a panda.
When sailors meet the Octopus Girl casually chilling on waves of Pacific Ocean, they always ask her the same question that's already started to annoy her: "Ahoy, gal, where's the local McDonald's?" Good thing her boyfriend is Kraken.
This 2D guy has never experienced anything as real as Chicken Shake before he left his 2D hometown in some Japanese province.
- One of the early animation trials based on the storyboard. Later during shooting, we decided that having the Japanese girl's platform in the middle of the frame and the stairs on two sides will create a better atmosphere.
Notice the change on the next preview. - Raw keying after first edit on green
- Final composition









- Credits:
Client: McDonald's Russia
VP of Marketing and PR: Sergey Dochkin
Marketing Director: Elena Kovaleva
Marketing Manager: Maria Broude
Agency: Leo Burnett Moscow
Executive Creative Director: Mikhail Kudashkin
Senior Planner: Anna Malikina
Head of Art: Selim Ünlüsoy
Art Director: German Kapitonov
Copywriter: Ivan Dergachev
Creative Director of Design Studio: Dmitriy Jakovlev
Designer: Anna Leushina
Group Account Director: Oxana Schevchenko
Account Manager: Eugenia Karpenkova
Production Group Manager: Oksana Severin
Agency Producer: Ekaterina Kruchkova
Production House: Amber
Chief Producer: Irina Silina
Director: Gaute Hesthagen
DOP: Marat Adelshin
Art Director: Daniil Krivoruchko
CG-Supervisor:Maxim Chelyadnikov
Wardrobe Designer: Vasilissa Gusarova
Soundtrack: Kubrick's Cube
Singer: Daria Kulikova
Actors:Nina Li
Ayaal Koryakin
Mark Kim
Nikolai Budanov
Albert Avanesov
Ludmila Burdova
Daria Seliverstova
Julia Ivanova
Media Agency: OMD












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