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McCormick Spices Redesign

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  • McCormick Spices Redesign
    Re-imagining a traditional supermarket staple
  • With this project, I created unique, visually textured labels for McCormick products out of hand-rendered type (typeface: Neutra). The witty copy and fresh, down-to-earth feel of the labels is aimed at a twenty-something clientele with a desire to purchase products that are ethically and sustainably grown, but without the cash flow to buy exclusive, top-of-the-line brands.