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Bēhance

McCormick Packaging

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  • McCormick has over 100 years of history behind the brand. While the company has continued to succeed, I feel their branding does not express the nostalgia that comes with a long lasting brand. I wanted to simplify the presentation of the brand and really let the rich colors of the natural foods come through. These reusable containers focus on sustainablity while bringing back a weight that the current branding is missing.