sted in Cannes.
To bring the fans of the show even closer to the McCafé experience, the Broda&Broda agency advertised for a creative director on the shows internet page - leading to the McCafé Facebook profile.
We invited fans to make their own ads on the McCafé new brand belief - Everything good begins with a good cup of coffee.
Then the TV soap agency created the poster to start the new campaign.
The next day the same posters were hanging all over Berlin.
The first fans that posted a photo of them to the McCafé Facebook fan page were rewarded a cup of coffee at their closest McCafé.
