This Maytag refrigerator campaign was the start of a series that ran in Australia and New Zealand. The brief was to highlight the style of their top-of-the-range refrigerator, demonstrate how it keeps food super fresh and then showcase the size of the inside thanks to the moving shelves.
The first execution of the campaign didn't need a headline because the visual says it all.
But in the second of the ads, the headline reads; 'Keeps food so fresh, you may have to catch it again.
While the headline on the third execution with the relaxing turkey, the headline is; 'Fit the largest of foods, comfortably.
This campaign was a finalist at the Australasian Advertising Award Show.