My task was to take the current Mayberry identity, which was for a restaurant, vi… Read More
* Identity designed by Emma Shoe
* Photography by Erin Glover
My task was to take the current Mayberry identity, which was for a restaurant, vineyard and market, and extend it to the baking section.
For me, I think of baking as an experience rather than just an end result, so my goal was to create a comforting and enjoyable experience you'd want to share with others. I used very dramatic food styling for this sugar and flour packaging. The key was to bring together the retro vibe from the designed Mayberry logo and combine it with a rustic appetite appeal. Read Less