The idea of Frozen Yogurts is a new thing in Egypt, people dont really understand the concept of a tasty dessert that is healthy and non-fattening.
This is a frozen Yogurt Chain that offers zero cholesterol, zero fat, very little sugar and little calories.
So the idea was to create a brand name that is unique to the category, distinctive, memorable and yet explain the concept behind the product.
The name Maybe Two means that it's so good and healthy that you keep thinking: "I'll take one... or maybe two"
The place was also facing an inevitable competition from international frozen yogurt brands that will enter the Egyptian market sooner than later, so the brand needed to look on-par if not better than it’s international rivals.