The idea of Frozen Yogurts is a new thing in Egypt, people dont really understand the concept of a tasty deseret that is healthy and non-fattening. This is a frozen Yogurt Chain that zero cholesterol, zero fat, very little sugar and little calories.
So the idea was to create a brand name that is unique to the category and yet explain the concept behind the product.
The name Maybe Two means that it's so good and healthy that you keep thinking: "I'll take one... or maybe two"
The icon symbolizes the the "m" and "2" and the negative space forms a "y" for yogurt.