MAX Schoonmaakbedrijf (in English "MAX Cleaning Company") approached us to do a simple clever logo. MAX is ran by just one guy so that's why we decided to go with a personal approach by setting him in the "spotlight".
As said before, we took the middle letter A as if it was a spotlight and to add a little depth and perspective to the logo we let some water "run towards the viewer" on the floor.
To keep the simple design a little playful we took the catchphrase "Sterk in Schoonmaakwerk" (Freely translated "Strong in Cleaning") and transformed the font a bit so it would flow a bit more.
Note: MAX is a small company that cleans our office too, since it's that small we had to do a relatively cheap design and spent about 4-5 hours on the entire project.