The objective of this assignment was to re-brand an existing brand in the market. I chose the brand called Max Brenner,
a chocolate restaurant. This assignment required us to study the brand in detail, understand its customers and identify the communication challenges.
Using this research, we had to come up with a new campaign for this company. Some of my collaterals were:
Logo, stationary, postcards, menu, in-store posters and packaging. Read Less