- Mauloa is an organic line of shower products. The name Mauloa comes form the Hawaiian language and means forever. The connection between Mauloa and forever is established in the company tagline “forever yours”. The di-cut ray of circles is also a representation of forever, seeing as circles are never ending. The use of both natural textures and tones to this package design create a more natural feel. The target market for this product line are females between the ages of 20-40.