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Bēhance

Matt Edson Self Brand

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  • For this project, I created a brand identity for myself. This was something that I was working on as a side project alongside my studies and freelance work. I wanted to create an identity that was unique to me. I was struggling to develop a unique idea that I was happy with. After I scrapped a variety of different identities, I eventually came up with this idea, which was to use my initials. As you can see, it spells out the word 'ME'.
     
    I then created the letters 'M' & 'E' using abstract gradient triangles which has made a logo that I feel can universally work with all of my current and future projects.  Above is the finalised self brand logo. Below are my business card & curriculum vitae/mini portfolio designs.