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Mathaf's Swalif Exhibition

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  • Swalif-ing
    Campaign for Qatari artist exhibition
  • Swalif is an Arabic word, particularly from the Gulf region. It suggests, sharing stories and friendly conversations. This was the underlying theme in this exhibition; artworks by Qatari artists that tell a story, from memory to modernity. Through these artworks you get to witness the progression of styles, themes and stories.

    The idea of progression and change was reflected in the campaign, where we can see how iconic symbols of this culture might alternate, reform, join, split apart, and create new meanings.

    Watch a video made by Mathaf about this!
  • Sadu combinations, versatility is key
  • Experimentation. Literal interpretations of 'between memory and modernity' in Qatar
  • Exhibition invitation. Geometric Origami
  • Fresh twist on Sadu. Hyped up colors, bolder prints, suitable for modern merchandise
  • Swalif poster featuring participating artists