Website Design & Concept
* art direction
The Austrian company Masterconcept provides international multi-disciplinary masterplanning and professional consulting with special focus on geographic data based solutions.
In contrast to print solutions the website should have an adequate but also more technical implementation of the new visual appearance. Due to the fact that there wouldn't be much media content the idea of the concept was to display the company's core competences as the highlight of the whole site. The result was a separate, visually exciting "core navigation" that picks up the essentials of the overall visual language transferred into the next dimension. Each of the overlapping shapes represents one of the company's core competences which need to work perfectly together for the successful realization of any project.