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MasterCard × Samsøe Φ Samsøe × Cover Magazine

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  • The limited edition giveaway tote bag and campaign visual
  • Campaign ID and window sticker
  • The entrance to the stores were laminated with a discreet campaign message
  • One of the instore call-to-action posters. Maria Schlüter, a famous Danish blogger and DJ, were one of the faces of the campaign.
  • Another instore poster featuring The Creol Brothers, bloggers, designers and renowned DJs.
  • A mirror was placed in the stores' fitting rooms to highlight the campaign as well as put the customer on the cover of Cover Magazine.
  • Event invite
  • At the event tote bags were handed out with complimentary issues of the latest Cover Magazine and a few other goodies. 
    Photo by Natalie B from Off the hook.
  • Posing in front of the campaign mirror at the event. 
    Photo by Natalie B from Off the hook.
  • During the campaign a joint competition was run through Cover Magazine's website.