MasterCard is known as a reliable credit card, but not necessarily as an exponent of fashion. By combining the strengths of MasterCard with Sams… Read More
MasterCard is known as a reliable credit card, but not necessarily as an exponent of fashion. By combining the strengths of MasterCard with Samsøe Φ Samsøe, a well-reputed fashion brand with a chain of stores, and Cover, a top fashion magazine, MasterCard could speak directly to the young girls and guys who usually don't give mind to payment methods.
A limited edition tote bag was given away free when a consumer purchased items with a MasterCard at a Samsøe Φ Samsøe store. At the time, Cover magazine's famous bloggers were incited to write about the campaign, while also advertising for an upcoming MasterCard × Samsøe Φ Samsøe × Cover event, where the same bloggers were dj'ing. Cover magazine wrote about said event plus the offer at Samsøe Φ Samsøe, who in turn advocated the offer both in- and outside the stores.
Long story short: For a few months in 2011, all of Denmark were seen walking around with MasterCard × Samsøe Φ Samsøe × Cover tote bags. Read Less