Masterbean is a coffee retail brand from Heidelberg, Germany.
Developing brand identity, which would reflect the business concept is based on selling roasted coffee planted on the mountain region Manjos in Cameroon. Ecologically grown, gently processed and roasted in the best tradition of craftsmanship.
The visual identity should resonate with brand positioning and business philosophy: “Top quality from seed to cup.”
The logo has been designed in a way that captures what coffee is about. Indicating the spirit and the thoughts of coffee, at the same time reflecting the name MasterBean as being professional when it comes to coffee bean. The color scheme being minimal within the logo it then allows the logo to be put on a range of other colors depending on the sorts of coffee.