Master Fruits Shop is based in Lisbon / Portugal. The concept for the decoration of the store and its communication is based on the slogan: "From the countryside to the city" approaching the end customer to the producer, from the idea that the products are fresh, freshly catch on the field to be consumed in the city.
The interior decor is intended to be an ally in the sale of products in a smooth manner bringing out its color and shape. The idea of the stylized trees in which columns would be trunks, evokes the action of making the customers walk around "trees" picking the fruits they want, as if they were in the countryside.
