The creative direction handed down to me was to make each Avenger click-able in a rotating video loop on the homepage. The key art for the film was based on that sequence so it worked well for presentation. My idea for art direction was to posit the experience through the lens of the S.H.I.E.L.D. agency. I coupled this idea with the hotspots I did on the homepage and used them throughout the site to tie everything together. Marvel’s The Avengers has gone on to become the biggest opening film of all time – congratulations to Project C and everyone involved in producing the official Web site!