Marudham is a school that specializes in experiential education and believes that learning happens beyond the four walls. Marudham believes in inspiring children to question, seek and find answers than to impose facts. Loosely based on Krishnamurthi's philosophies and the Dean, Educator and Designer Mohan Chinnaswamy's own, the school is a hub to creatively engage children into education. Disregarding the methods of the tyrannical indian education system and adopting a more subtler, friendlier approach to enrich lives and the future.
When i started on the identity, i did not want to create a simple form and a logotype for the school. The school's ideals should be conveyed through the logo in a way that the identity and the school's idea can never be seperated.
The direction that was taken was the thought that what if the kids can draw their own logo for the school? That will inspire a sense of ownership and pride to the child about his/her school. So i went about designing a system and a visual language by which each child can design his/her own logo for the school.