BIOGRAPGHY
Born in Wigan, Lancashire, a child of the 80’s, I grew up watching MTV, reading the NME and staying up late to catch cult films. Fascinated with underground music scenes, particular music videos and curious album artwork, I obsessed over the work of David Lynch, Francis Bacon, Anton Corbijn and the graphic design work of 4AD records. I knew from an early age that I wanted to create similar imagery and came to terms with the fact that I was never going to play for Liverpool FC. After a Fine Art at Leeds, I followed my natural attraction to the moving image, working at Granada Television in Manchester I was taught how to make a cup of tea and what the inside of a TV studio looked like. I put myself about, soaked everything in and began to learn the craft of studio lighting and camera work. Moving down south was my next big step. I took all my knowledge and experience so far and ran a small studio in London working with successful Commercial Directors and talented DOP’s. Here I began working on my own projects, music videos with big ideas but no budget and learning how to get away with murder in Post Production.
I still run the studio, though the company has grown and have now worked for over 10 years as a Director / Lighting Cameraman in Commercials, Film & TV title sequences, Music videos & Documentary’s. I am lucky enough (and old enough) to have shot in 35mm and to also embrace the latest Digital film formats including High Speed Photography. With a vast client list, I have been fortunate to work with some of the most prestigious advertising agencies and innovative creative companies on iconic brands like Guinness, Puma, Armani and Xbox.
As well my commercial work, I am proud that I have made thought provoking films for respected charities on challenging subjects like drug addiction, Aids and the homeless.
I strive constantly for excellence in my work whether I’m waiting for the perfect light on location or coaxing out a performance from an artist, my aim is to get it right and hopefully do justice to the imagery that influenced me growing up.
martin@martinswift.com
mobile: +44 07970 245 232 Read Less