- Martin Berasategui
Frozen food line for the three michelin starred Spanish master chef
- Packaging redesign for a high quality frozen foods line made for the three Michelin stars awarded chef Martin Berasategui.
After a research and reading some interviews done by the chef, something particular and constantly repeated was found.The relevance and care that M. Berasategui search in the raw materials.
From this point starts the concept for the redesign. A design where the most important are the raw materials and not the final product, elevating almost sanctifying them.The source of inspiration for the images have been the chiaroscuro and religious paintings. The hierarchy makes that the final product lay in a second level, marginalized as a information.