Objective
Design the packaging for the Marshall Fridge.

Solution
We created a piece that pays tribute to Marshall Amplification, but pushed it a little further towards Rock'n'Roll. Gritty texture, cheeky language, and an overall impressiveness will both surprise the customer on arrival, and hold up as an ambient sales piece in a retail store.

Credits:
Agency: Proximity Canada
Art Director: Jon MacArthur
Copywriter: Ed Malyon
ACD: Trent Thompson