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Bēhance

Marshall Fridge – Package Design

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  • Marshall Fridge – Package Design
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    Objective
    Design the packaging for the Marshall Fridge.

    Solution
    We created a piece that pays tribute to Marshall Amplification, but pushed it a little further towards Rock'n'Roll. Gritty texture, cheeky language, and an overall impressiveness will both surprise the customer on arrival, and hold up as an ambient sales piece in a retail store.

    Credits:
    Agency: Proximity Canada
    Art Director: Jon MacArthur
    Copywriter: Ed Malyon
    ACD: Trent Thompson
     
    Awards:
    2013 Communication Arts - Design Annual
    2013 Marketing -  Bronze - Digital
    2013 Marketing - Bronze - Package Design
    2013 Applied Arts
  • Front and Side 1
  • Back and Side 2
  • Dieline
  • Front Panel 
  • Side Panel
  • Back Panel 
  • Side Panel
  • Proof
  • Factory Floor
  • And then Slash tweeted about it…