Introduce a Marques de Vitoria Bag in box without compromising its heritage and prestige.
Rioja is a well-known wine region that produces classic and premium Spanish wine characterized by temperament-full personality. To convey an authoritative and traditional yet contemporary feel we scaled the V pattern of the coat of arms on the short side of the Bag in box and emphatized design elements as the cut corners, present in the existing label but also a recurrent motif of Rioja wines.
The gold net, usually used for reserva bottles to underline the premium cues,
is here used as a brand element all around the Bib.
Awarded with a Bronze medal at Pentawards 2013.