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Marlboro Night Fusion

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  • Marlboro Night Fusion | Limited Edition
  • Although a worldwide market leader in the tobacco industry, Marlboro has seen a decline in Belgium and The Netherlands among young adult smokers who perceive the brand as traditional, mainstream and distant. In order to re-engage this group of consumers, who are known to be opinion leaders, stylish, brand sensitive and looking for modern and innovative brands, Marlboro decided to launch a long term limited edition.
     
    Night Fusion is a total of 8 packs that are launched in pairs over a period of a few years. These high-quality, trendy and intriguing packs are available only in clubs and very exclusive distribution points, and have been able to inject a rejuvenating character in the brands overall personality.
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