THE BRIEF: To create a campaign that engages and inspires current M&S consumers to follow in their footsteps by becoming more environmentally aware.

THE IDEA: ‘Your M&S’ logo incorporates the ‘footprint’ design within the ampersand to communicate the intended message.

The slogan created, ‘Your Future, Your Choice’ has been applied to all forms of media to communicate the essence of the campaign. I used the five existing pillar icons, adapted in my own way, which were included as part of the visual strategy to link the ‘footprint’ theme with the brand’s key messages.