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Marketing for Social Causes

  • MARKETING FOR SOCIAL CAUSES

  • Hunger Clean Up Banner
    Center for Volunteerism & Student Leadership
    8’x8’

    Marketing piece for volunteer event that sends students out into the Milwaukee community for one morning to help in the fight against hunger and homelessness, “dirty issues” that cannot be ignored.
  • Two Cities in Crisis: Film and Panel Discussion
    Center for Volunteerism & Student Leadership
    8’x8’

    Advertisement for a film on the aftermath of Hurricane Katrina paired with a discussion on its relationship to social issues in Milwaukee that are just as detrimental as a natural disaster. Used icons from both locations on a postcard design to convey iconic representations of both cities.
  • Grocery Store Coupon Ad
    Guerilla Advertising
    Any size or location

    Many advocacy campaigns for diabetes take the health awareness approach and talk about the symptoms of diabetes. While these are all successful, it seems harder to grasp. When talking about money, it is easy for someone to relate, especially if they are the ones clipping coupons.

    This campaign targets the parents of unhealthy families who do not have the money to spend on healthy options. Instead they choose snack food/fast food, which is not good food.