The James M. Kilts Center for Marketing was founded in 1999 with the purpose of enhancing Chicago Booth’s impact and reputation in the area of marketing. Chicago Booth is renown for groundbreaking research in the areas of finance, economics, and accounting, but it is not top of mind for prospective students and researchers of marketing. The Marketing at Chicago Booth publication serves an audience of prospective students, peer institutions, and corporate recruiters in marketing. The purpose of the brochure is to explain Booth’s data-driven approach to marketing, highlight the achievements of its students and alumni, and demonstrate the strength of faculty research.