Creation, strategy and brand development for Parenteau restaurant. The theme of communication was created during the design of the logo. This one plays with the "N " in Parenteau name to make it the # 1! The whole strategy is then implemented, Parenteau would now be # 1. The introduction of spokesmen personify this positioning. This is also an emotional engaging customer experience for the menu presentation. This visual platform was preceded by a pre-launch brand campaign called "What is your number 1 ".