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Marketing Kit

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  • Marketing Kit
    A comprehensive marketing kit designed to become the focal point of an architectural firms marketing identity.
  • The main project of my internship circa 2004, I designed this marketing kit in conjunction with the Graphics Director and Marketing Director of JGA, Inc. It was my responsibility to elevate the marketing kit from its predecessor,  and I worked to help rebrand the firm by creating a more focused type and color treatments that reflected the brand and spirit of the organization. I was responsible for the front cover embossing, placement of the tag line on an inside flap, helping to chose to folder type and finish, design of the company information sheets, and the design of all the sell sheets, that highlighted individual client work. The design piece was very well received.
  • The three-pocket design of the folder. The brochure is in the left pocket, information sheets and business cards (not my design responsibility) in the center pocket, and sell sheets in the right pocket.
  • The front of the marketing kit, brochure (from the left pocket) and fold-in to the brochure. The fold-in contained a message from the Chairman.