Sometimes all the historical information and experience we have gathered related to a market is not good enough to sustain the leadership position. Innovation leads to new technologies, business functions and products which leads the customers to adapt to new and efficient workflows in a matter of less time. Status-quo is increasingly becoming a poor business strategy calling for a constant change in the way we run business.
With a deeper understanding of the nuances of technology markets and a related management experience working directly on Product management role, I have accumulated a significant experience on marketing research and analysis activities.
My expertise includes Pricing strategy analysis, Product features and benefits analysis, Statistical analysis of the market scope, Primary research including focus groups, direct sales/customer interviews, web based surveys etc. and Secondary research including Web and Social media research.
When you need me?
If you are viewing a change in market dynamics, if you are thinking about staying at the top of competition in terms of product offerings, if you are contemplating about choosing the right product roadmap then I am definitely the right person to work with.
Some of my market research and competition analysis includes:
1. Handheld gaming devices market and usage
2. HCM market analysis concerning businesses with 10000+ employees.
3. Animation products segment analysis including industries like gaming, television, film and graphic design
Looking forward to working with one of such engaging product markets.