MarineBio identity redesign
I was tasked with finding a real logo and improving it. I stumbled upon MarineBio.org, a site that provides resources, news and education about marine life. Their original logo had obvious shortcomings. It said "water" and they are concerned with much more than that. The use of all caps created a boring rectangle of imposing type. The gradient robs it of any distinct traits if used in black and white and becomes an IBM logo.
My solution combines a lowercase "m" and "b" into a single abstract/organic mark. I chose to use a symbol because "MarineBio" is not an interesting name. By using a free-flowing form I attempt to suggest (instead of illustrate) the idea of organic life, ocean currents, movement, and cycles. I chose Century as the font because its circular counters and dots echo the circular forms in the mark. I chose a sans-serif to suggest a modern feel; the study of oceans is a modern/scientific practice and the conservation and protection of ocean-life is a current world-wide issue.
The simplicity of the mark made it a solution to many design problems. Enlarged it becomes a semi-abstract design for pocket folders and business cards. Through scale, placement and color it transforms into a school of fish, ocean currents, and a whale in the three experimental poster designs.