A redesign of the skincare product Melissa. Margit Melissa Klinder is family-based company producing mainly organic, nature based products in Denmark.
The problem I encountered in the branding of organic skincare products was that it's almost impossible to say that a product is 100% organic. On top of that it seemed that a lot of companies were already focusing their communication on the organic visual cliches (green, leaves etc.). I therefore created a visual universe for Margit Melissa Klinder's products that focused on the traditions of using only natural ingredients for skincare. The new visual identity was based on a simple, elegant logotype and a logo-like character inspired by the growth rings of trees and water ripples.
This was a school assignment at the Danish School of Media.