Maori Exotic Deli
Based on the native culture of the Maori People from New Zealand, this fictitious exotic deli is owned by a modern Maori family who imports local delicacies globally, where the profit helps preserve the marine environment in New Zealand. As part of their life and values, the preservation of the environment is very significant to the Maori culture. This deli not only offers a variety of products produced naturally and earth-friendly, but also using packaging and branding materials that pertain to their values and standards.
My design objective is to create a new brand and packaging that communicate a unique story, character, and inspiration from the Maori culture, and to successfully incorporate a modern and good design with the tribe concept and natural materials. I wanted to go in a different direction from the tribal tattoo and face sculpture design solutions. So, I took inspiration mainly from their very own design techniques of patterns, handicraft materials, organic texture, and the colors of the Maori sculptures.