Manwich Six-Pack: Cans of Manwich Sloppy Joe Sauce would be packaged in six-pack rings. These six-packs would be placed on grocery shelves directly next to beer cases or in end-cap displays near the beer aisle. Through stickers on the tops of the cans, shoppers would be instructed to "man up" by adding another six-pack to their beer purchase.

Promotional Poncho: Ponchos would be packaged inside empty Manwich cans with re-sealable plastic lids that advertised a free prize inside. The cans would be stored behind concession stads at sports stadiums. On rainy days, they would be handed out to men with food purchases. The poncho itself would carry a message suggesting that a real man isn't afraid of a mess.

Giant Napkin: Oversized napkins would be placed inside dispensers at low-end eateries such as wing joints and pizzerias. When dispensed, the napkin would reveal a message causing the patron to question if his meal was manly enough.