— A NEW KIND OF MECHANICAL LOTTERYA conceptual solution developed for a fictitious lottery in Norway. The identity was originally created on brief for an anonymous client, but was in the end never used. The design brief consisted in redesigning the lotteries identity so it would better suit it's new profile. The lottery had gone from announcing their winners on television, to a new solution which gave players the chance to watch the drawing online.↓
This conceptual idea was made while working at Uniform and was never used by client.
–– THE INCREDIBLE MACHINEThe visual concept for Manual is inspired by an old computer game called TIM, The Incredible Machine. A Machine is simular to most lotteries. What you put into the machine results in what you get out of it.
In this way the audience had something to relate to, and a natural explanation to how the winning numbers were created.