The MB Sports Digest is published monthly by the Manila Bulletin Publishing Corporation. It is a sports-based, health, fitness and nutrition magazine.
THE DESIGN STRATEGY:
Before redesigning the entire magazine’s existing look as the company requested, I let my thought revolve mainly around the word “SPORTS” – so then I decided “movement”, and “action”, and “fast-paced” should be primary design elements as they have quick associations to that word “SPORTS.” So now, how do I show dynamism translated into pages? The solution showed itself when I browsed through the actual game shots I was going to use. So in every game shot I had to layout, I opted to have a limb, or a head, a foot, or an extra something sticking out of its image container. The visual solution proved to emphasis movement, and if added with shadows gave the illusion of depth as if the images were leaping out of the pages and interacting with the bold titles, body texts, and other design elements I had on there. The design strategy remained consistent even through health and fitness features. And recent issues still adopt this design brief.
THE DESIGN STRATEGY:
Before redesigning the entire magazine’s existing look as the company requested, I let my thought revolve mainly around the word “SPORTS” – so then I decided “movement”, and “action”, and “fast-paced” should be primary design elements as they have quick associations to that word “SPORTS.” So now, how do I show dynamism translated into pages? The solution showed itself when I browsed through the actual game shots I was going to use. So in every game shot I had to layout, I opted to have a limb, or a head, a foot, or an extra something sticking out of its image container. The visual solution proved to emphasis movement, and if added with shadows gave the illusion of depth as if the images were leaping out of the pages and interacting with the bold titles, body texts, and other design elements I had on there. The design strategy remained consistent even through health and fitness features. And recent issues still adopt this design brief.
(On the Flipbook above) This was the initial Editorial Design Template proposal I worked on. Certain design elements and creative suggestions where then further developed as I took on the Art Director and Editorial Designer responsibilities. Curated below are some select spreads I designed implementing said style progression.
