After 10 years in the business, "we thought it would be nice to compile some of our favourite works, a Greatest Hits of sorts, to make a decade of being manic."
We thought that it was a good time, to pause and take stock of what we've done, thank the people that we've met along the way.
Of course, we also wanted it to be a handsome leave-behind when we meet potential clients.
This book took forever (something like two years) to write, design and layout. Whenever a paid project came along, it got shelved. Whenever we were unsatisfied with the design, it got stalled.
The lesson here is, when it comes to personal projects, to keep pressing on no matter how many times you've "hit the wall". The old adage is true: It's better late than never. And even though it's late (we had the foresight to start on it a whole year earlier), we're terribly glad that it's done.
The other lesson is that a self-promotional piece is highly personal. This wasn't obvious to us, and we delegated it several times. But it never worked. It was only when we rolled up our sleeves and really got our hands dirty with the writing and design, that the book started to come together and to feel "real" and honest.