NEW LOOK. Mang Tomas had always been a staple for households for nearly 40 years and since thenMang Tomas had always been Mang Tomas. We decided to put a little spice to MangTomas’ old look and created a more modern feel on the the classic. Retaining MangTomas’ iconic “salakot” and “barong” we vectorized him to give that modernlook. We also directed away from the static layout of the Mang Tomas logo andtransformed it into something livelier. We stylized the “Mang Tomas” name andplaced Mang Tomas insde a circle.

NEW PACKAGING. Mang Tomas had always been in glass bottles andpart of our campaign we also changed Mang Tomas’ packaging. From the old schoolbottle to the new squeeze packaging with nozzle the new Mang Tomas is ready forthe modern market. We felt the need to upgrade Mang Tomas’ packaging since wedecided to give him a new look. As we were considering changing the packagingwe listed the benefits consumers can get from the new packaging:
BENEFITS:
· The new packaging is ergonomic, meaning it is designed to fit thepurpose of the bottle
· It is more appealing
· The nozzle feature makes pouring sauces more controllable and not as

           messy as pouring from the bottle
· The bottle is reusable
· Safe with children

CAMPAIGN CONCEPT. Since wewere introducing the new packaging of Mang Tomas the campaign we did shows theuse of the squeeze bottle. From the teasers to the sustaining ads weincorporated designs that represent the new features of the new packaging. Allthe ads contain the “Mang Tomas lineart” which we think that shows how the newpackaging works. With the nozzle of the new packaging you can “draw” with mangtomas. All these line arts are shown consistently as to emphasize the newpackaging features.