A playful identity based on what drives most music festivals: volunteers and good teamwork (in norwegian this is called DUGNAD). The elements in this profile is stuff you will find in a typical music festival: instruments (of course), shoes (mostly Converse All Stars), necessary stuff and crap you put in your pockets, and food (in this case ecological fruit and vegetalbles).
We also took inspiration from the location of the festival, the oldest part of town in Fredrikstad (Norway). Really nice old brick- and wooden houses, paving stone in the streets and so on. There were lots of old signs and decorations made in iron, so we made the logo and typeface is based on a gothic typeface, Proclamate, to meet that. The logo is made based on that same idea, and is a symbol of an M with the moon around it.