Job: 2012 print material
Client: Volkswagen - Trucks & Buses division - Latin America, Brazil
Agency: The Group Worldwide Partners
Product: 2012 line of Trucks and Buses from Volkswagen and Man Trucks
Volkswagen is the best selling company in the category for the Brazilian market with a strong position in Latin America, and after the fusion with German company Man Trucks, they are looking to offer a larger family of products, from low cost urban trucks to big cargo German imported trucks.
The job was to create the graphic project that would be the guideline for all 2012 printed materials, with two different sets of production, for the Volkswagen brand and for the Man Trucks brand. The full set also contained a few special materials using special dielines.