Red Cross Malta approached us asking to design an appeal poster for English teachers to help the immigrants in Malta to learn English.
We were discussing what kind of message the poster would communicate to its audience. It quickly became clear to us that it did not create a personal enough message to the teachers. The entire appeal was one of good will to help the immigrants have a chance to survive and contribute back to Malta.
We wanted to give these immigrants a voice to reach out to others for help. Postcards felt like the most suitable of platforms for this design job and so we started working on how the communication would be handled. Focusing on the personal aspect we came up with the idea to have the immigrants write messages on these postcards which will then be distributed to teachers around schools in Malta asking for their help in this worthy cause.
The design was left clean and simple to allow the recipient to focus on the personal message given to them.