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Bēhance

  • Malmin Nova
    Shopping Center Rebranding
  • Identity redesign and retail marketing concept for a small shopping centre in Helsinki located in the middle of a train station. ‘Star’ -idea from the name is developed further and used consistently in all identity applications. Marketing is inspired by traditional board games: Customers are told to stop and buy when they are passing by to reach their train.

    www.malminnova.com
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