Malibu Boats contacted my studio, Already Been Chewed, to head up all branding for their 2014 lineup. Our goal was to combinine photography and design elements to bring to life Malibu's slogan, "Life Without Limits". We executed this in the campaign artwork by placing team rider, Brian Grubb, into a limiting office environment, then breaking out of his mundane life to enjoy limitless fun behind a Malibu. The concept was carried out through print ads, web banners and intro animations to keep all branding consistent.
Art Direction and Design: Already Been Chewed
Photography: Tom King
Additional Photography: Chris Garrison
Photography: Tom King
Additional Photography: Chris Garrison
