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Bēhance

Malìa - Italian Bakery

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  • Malìa - Italian Bakery
    Branding and art direction
  • This project was realised with my colleagues at IED - Istituto Europeo di Design, in 2009.

    Malìa is an Italian bakery, based in southern Italy: we worked on branding and logo design, created fouricons that represent the different products of this bakery (cakes, biscuits and cupcakes, plus the icon for the sample pack) and designed packaging and promotional material, such as promocards and media kits.
    We also worked on an advertising campaign.

    Thanks to my beloved mates, Laura Bertinelli, Chiara Caligiuri and Annalisa Sarli!
  • Logo, icons and labels to be applied on packages.
  • Sample package, cardboard.
  • Promotional kit with promocards.
  • Promocards.
  • Poster for the advertising campaign.