For Danone’s product Gervais we decided to let kids do what they love best: to cut, paste, get dirty and craft new things. To do so, we designed a complete farm world with several farm animals. Children could built this world theirselves by using Gervais packaging, which could be found in all major supermarkets. Extra instructions on how to craft the animal on the package could be found on the website.

The HTML5 built website also held a competition in which kids could show off their newly crafted animals, several games etc. Read Less