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Bēhance

Making Headlines with Signal

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  • The Client:
    UNILEVER Europe

    The Brand:
    SIGNAL (AIM)

    Project:
    Global launch of expert protection toothpaste. Key visual had to showcase scientific credentials of product.
    Headline developed the “dentist pocket” Key Visual including photo shooting, styling and illustrations and a Think Big Pack considering ATL and BTL materials.

  • Poster / Print: Using pull tab consumers can lifttop part to reveal the rest of the visual and/or information we wish to pass on(variants etc)
  • Shelf talker: Usinga hidden mechanism, consumers are encouraged to pull down tab to reveal entirevisual with information. High interactivity at shelf level with more room toelaborate
  • Large format shelf separator: Usinga life size version of our key visual, to get our USP across quickly andclearly.