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Bēhance

Making Headlines with Barilla

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  • Creative Development of BTL activation under the generic idea of “Make every day special for your friends and family with a large choice of high quality pasta meals, easy to prepare”
    focusing on the promo essence “Italian love story” between pasta & sauces,  that included:
    .creative concept
    .contest mechanism and prizes
    .graphic design of  in store materials communicating promo mechanism, prizes & special offers
     
    The following materials were developed:
    POP
    Dedicated packs & Multipack sticker
    Theatralization materials artwork: kitchen, product stand, promo stand, display stand
  • Wobbler
  • Crowner
  • Dedicated packs
     
  • Multipack sticker
     
  • Sauces - Neckties & Sticker
  • Theatralization materials